Holly Willoughby is almost unrecognisable as she gets completely covered in silver paint for photo shoot with Rankin

PUBLISHED: 10:43, 28 August 2013 | UPDATED: 16:08, 28 August 2013

She's known for her rosy complexion and bouncy blonde locks.

But Holly Willoughby embraces her edgy side in a new photo shoot with renowned photographer Rankin, as she poses while completely covered in silver paint.

Giving her best blue steel, the This Morning presenter turns model as she promotes Oral-B's new Shine campaign.

The toothpaste spokesmodel looks almost unrecognisable in the new shots, which show her blonde locks slicked back, away from her silver face.

Shedding her wholesome image, the 32-year-old gives a sultry over-the-shoulder look in one shot as she poses in nothing but the paint.

In another she opens her mouth to show a hint of her pearly whites as she gazes into the distance, with just a hint of mascara on her lashes.

Edgy look: The This Morning presenter was almost unrecognisable as he trademark blonde locks were slicked back

The dramatic effect was created by applying silver spray paint with baby oil using a spray gun, with silver pigment added for contouring.

'It took about two hours to get paint on, shine applied and a tiny bit of sculpting to my face,' said the presenter.

'I love working with Rankin and couldn’t wait to do something totally different to how I’m normally seen, she added, clearly in awe of the famous photographer.

'Oral-B thought of a way to shoot me in a surprising way that you wouldn’t expect from a toothpaste brand. It was a great experience to see yourself as you never have before.'

Usual image: The 32-year-old is best known for her bouncy blonde locks and rosy complexion

A recent poll by Oral-B showed that Holly has the popular celebrity smile, closely followed by Kelly Brook and Tom Daley.

Despite being a style icon to many, the TV presenter recently cited German supermodel Heidi Klum as her fashion inspiration.

'Heidi Klum has a beautiful open face, big bright eyes and big white shiny smile – she just looks very beautiful. She seems happy in her own skin, so someone like her is iconic,' she said.

Holly is reportedly set to quite her role on The Voice and is believed to have suggested to ITV bosses she would be prepared to quit The Voice for the right deal.
Itchy feet? The Voice presenter could leave BBC's talent show The Voice for an exclusive deal with ITV

Itchy feet? The Voice presenter could leave BBC's talent show The Voice for an exclusive deal with ITV

Rising star: Holly has become well-known for her morning presenting alongside Phillip Schofield on This Morning

Household name: Holly has become well-known for her morning presenting alongside Phillip Schofield on This Morning

They're naturals! Rochelle and Marvin Humes are a hit with viewers as they make their TV presenting debut on This Morning

By JOANNA CRAWLEY

PUBLISHED: 14:10, 23 August 2013 | UPDATED: 16:44, 23 August 2013

They’ve both conquered the pop charts with JLS and The Saturdays but on Friday Marvin and Rochelle Humes faced a very different challenge.

The married couple made their debut as TV presenters as they hosted ITV’s This Morning.

Despite Rochelle sharing her first day nerves on Twitter, the pair seemed to be a big hit with viewers.

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From singing to presenting: Rochelle and Marvin Humes host a special one-off edition of This Morning

Rochelle, 24 and her husband Marvin, 28 hosted a special one-off episode on Friday, taking over from regular presenters Eamonn Holmes and Ruth Langsford for the day.

The Saturdays star looked gorgeous for her presenting duties, choosing a floral Dolce & Gabbana dress.

The frock, which was similar to the one she wore to the One Direction premiere earlier this week, skimmed the mum of one’s curves, with the singer emphasizing her waist with a skinny black belt.

How did Marvin and Rochelle do as hosts on ITV's This Morning

Naturals: The married couple proved to be a hit with viewers and their celeb pals

Rochelle teamed her designer dress with a simple pair of black heels and loosely curled her brunette locks.

Despite her no doubt early call time, the star looked fresh-faced with her natural make-up.

Marvin didn’t disappoint in the style stakes either, looking dapper in a burgundy suit with a buttoned up black shirt.

Lights, camera, action: Rochelle and Marvin soon got to grips with the autocue

Playing referee: The couple were forced to act as refs during a debate between writers Helen Croydon and Alley Epstein

Although the pair were a hit with viewers, with many taking to Twitter to voice their praise of their natural presenting style and couple banter, Rochelle admitted she was feeling the nerves ahead of their debut:

‘Can't sleep I am so excited to be hosting @itvthismorning with my hubby @MarvinHumes tune with us at 10.30am on ITV eekkkk!’ the singer tweeted the night before.

Rochelle’s Saturdays band-mates made sure to tune in with Frankie Sandford tweeting her excitement during the morning show: ‘Argh! Look who it is!! Naturals! @rochellethesats’, wrote the star, who is currently expecting her first baby.

Camera ready: Rochelle looked gorgeous in her floral Dolce & Gabbana dress and curled locks

Una Healy wasn’t able to watch but kept up with her pals progress on Twitter, posting: ‘From your tweets sounds like our @RochelleTheSats and Marvin are doing great on This Morning’.

Leigh-Anne from Little Mix also joined in with the positive feedback, commenting on the ‘cute’ couple:

‘Aww I'm loving @rochellethesats @marvinhumes on @thismorningitv they're such a cute couple! :) x leigh’.

Consulting his notes: Marvin gets to grips with his scripts as the couple prepare to go live

Rochelle and Marvin were certainly thrown in at the deep end for their first day, with one highlight seeing the couple play referee in a debate on whether women can change their men.

Journalist Alley Einstein and author Helen Croydon argued it out on the sofa with the presenters struggling to get a word in.

The segment did see Rochelle cheekily reveal one major thing she changed about her husband though, telling an unsuspecting Marvin:

‘There is one thing that I have changed about Marvin. You don’t know that I’m going to do this! My pet hate when we got together... I love what he wears, I think he always dresses smart but he had this thing of having a bigger cleavage than me.’

In the hub: The couple were joined by Nigel Mitchell and Christian Howes in the hub

After a series of photos proving Rochelle’s point flashed up on screen, Marvin was insistent this was the first he’d hurt of his wife’s pet hate:

‘Hold on a minute. Wait wait wait. You didn’t say that when we were together, you were happy with the V-tees!’

‘No I loved you, but it was always a little bit too much for me,’ explained Rochelle.

Surprise: Rochelle embarrassed her husband by pointing out some of his past fashion crimes live on air

Cringe: Rochelle gets embarrassed and hides behind her cue cards as the couple present This Morning

The married couple follow the likes of Jamie Theakston and former Spice Girl Emma Bunton, who have both filled guest presenting slots this summer.

Other stars penciled in to host future shows include Jeff Brazier – already a segment presenter for This Morning – and seasoned TV presenter Jenni Falconer.

On set: Rochelle and Marvin look right at home on the famous This Morning sofas

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Wednesday, August 28, 2013